Paulie’s

The challenge

New brand, zero marketplace lock-in

Paulie’s is new. They wanted to start right: own the brand, own the relationship, and keep margins. No marketplaces. They needed simple, on-brand ordering on web and app. Delivery and click & collect from day one. Catering for larger orders. And a way to bring people back with loyalty.

This lines up with Slerp’s purpose: give power back to hospitality. We’re not a marketplace — we back operators to win direct.

The solution

Direct from day one, under the Paulie’s brand

• Web + App ordering that looks and feels like Paulies.
• Delivery alongside Click & Collect, managed in one place.
• Catering for bigger baskets and advance orders.
• Loyalty to reward regulars and drive repeat spend.
• Integrated dispatch + support so service stays smooth.
• Own the data — build a direct customer base and talk to them.

How we work is simple: focus over fluff, built by people from hospitality, and trusted by operators. In short, Shopify for restaurants.

What they use

Everything they need, in one place

App and web ordering under the Paulie’s brand, with delivery, click & collect, catering, and loyalty — no marketplace middleman.