Pick.Your.Own Case Study

When Christian West launched Pick.Your.Own, the mission was clear: deliver top-tier, sustainable produce from farm to office without compromising on quality or control. Just six months in, the concept is thriving, with high-volume catering, loyal repeat customers, and a seamless omnichannel setup that’s built for growth.

At the heart of it? A direct-to-customer strategy powered by Slerp: Giving them full control, better margins, and a foundation for long-term success.

The Challenge

Christian launched Pick.Your.Own as a premium, fast-casual salad concept, combining the quality and experience of dine-in with the convenience of delivery and catering. Early traction with platforms like Just Eat for Business and Feeder was promising—huge volumes, but something was missing. Beyond the commissions, the team lacked data, ownership, and control.

The Solution

From launch, Pick.Your.Own partnered with Slerp to power its direct delivery and catering channels. With flexible menu control, and a strong UX, it gave them the foundation to start building a long-term customer base.

“We chose Slerp before we opened. It let us offer the same price and quality online as in-store—and maintain margin without the 20–30% hit from platforms.”

They also leaned on Slerp’s operational benefits:

• Menu changes that sync instantly across platforms
• Live courier tracking for catering orders
• Control over how customers experience their brand

The Results

✅ High-value catering orders handled smoothly through Slerp

✅ Significant time saved managing menus and delivery

✅ A growing base of loyal, direct customers

✅ Seamless omnichannel setup with no compromise on quality or price

What stands out is not just efficiency—but alignment. Everything from brand control to operational ease supports Pick.Your.Own’s core mission: delivering regenerative, fresh produce at scale.

Why Slerp?

• Ease of Use: “The UI is great. Clean, simple, no complaints.”
• Delivery Reliability: “With Slerp, we get real-time driver tracking, and our customers get access to support that we are not able to offer on our own.”
• Data Ownership: “Direct means we know our customer. That’s crucial if you want to build loyalty and repeat orders.”
• Better Margin: “With Slerp we get better margin per order vs catering platforms .”

What’s Next

With fundraising nearly complete, Pick.Your.Own is gearing up to open more sites. As they scale, the plan is to keep everything under one roof—with Slerp powering all direct delivery and catering.

“The goal is a true omnichannel business. Walk-ins, marketplaces, catering, direct—all working together.”